So Here's The Video. It continues to spend money today on consulting firms to try and erase the incident and keep Katehi under the radar. $2,540,000 — The Bee found that the university increased its strategic communications budget from $2.93 million in 2009 to $5.47 million in 2015, in part so that the "reputation of the university is fairly portrayed," a spokeswoman told the paper. Most of these were shot hand-held with cell phone cameras. There are many important things to say about this video and online video in general, but I’ll try to just hit the main points: YouTube drives the news now, not reporters. An unknown amount of money spent while Pike and former police Chief Annette Spicuzza were on paid administrative leave. It’s from an anti-OWS group purporting to show what really happened at UC Davis leading up to the infamous moment when the campus police officer pepper-sprayed students on the sidewalk. Browse more videos. A new study by Vorhaus Advisors in collaboration with Tubular discovered there’s a $13B annual revenue gap in the video advertising market today -- here's why. Addressing a news conference on Saturday, UC Davis Police Chief Annette Spicuzza said the decision to use the pepper spray was taken on the spot. His nonchalance during the incident sparked the "Casually Pepper Spray Everything Cop" meme, with images showing Pike spraying students alongside phrases like, "Don't Mind Me, Just Watering My Hippies.". Videos shot at the scene show a policeman walking up to the protesters, pulling out his can of pepper spray to display to the crowd, and liberally sweeping the protesters with the stinging substance. UC Davis Protestors Pepper Sprayed. YouTube is the ultimate fact checker. Sophia Kamran, a UC Davis student who said she was pepper-sprayed Nov. 18, speaks to the investigative panel that released its report on the campus protest and … To help you learn about Tubular Labs, and get the latest video insights all in one place, we've launched our. But I will say this: it’s unsettling to me how calm that whole scene is… it’s like a pepper spray execution. Report. The seemingly cavalier pepper spraying of about 20 Davis students, who appeared to be sitting passively with arms linked just before the incident, became a viral video … UC Davis Wants You To Forget About Its Pepper Spray Incident. Officer Alex Le… Since then, calls for the chancellor’s resignation have continued to grow. UC Davis Police Pepper-Spray Seated Students In Occupy Dispute (VIDEO) (UPDATES) By Jason Cherkis WASHINGTON -- On Friday, a group of University of California, Davis students, part of the Occupy Wall Street movement on campus, became the latest victims of alleged police brutality to be captured on video. $38,055 — Two years after the incident, Lt. Pike was awarded workers compensation for psychiatric damage. UC Davis pepper spray cop once lauded UCD student: I was coughing up blood, vomiting Video: Police pepper-spray passive students UCD pepper-spray video inspires viral art. It put Pike and former UC Davis Police Chief Annette Spicuzza on paid administrative leave for an undisclosed amount of money and time. All rights reserved. UC Davis hired a communications firm on a $15,000-a-month contract with a goal of eradicating ‘references to the pepper spray incident on Google’. There are multiple videos of this event, and a great many of them have viral-type view counts (several hundred thousand or a few million). TV news reporters are nothing more than readers, at this point. Clifton B. Parker Then the school spent even more to whitewash negative search results about the 2011 incident and the lawsuits and resignations that followed. Here's a breakdown: $980,000 — In 2012, a settlement was reached to pay 21 students $30,000 each, pay $250,000 to their lawyers, and set aside an extra $100,000 in case more plaintiffs joined the class action. Friday Nov. 18th at 4:54 PM Police pepper spray students who refused to move out of the way. We made it easy for you to exercise your right to vote. The video of UC Davis police officer Lt. John Pike pepper-spraying demonstrators spread around the world as a viral video and the photograph became an Internet meme. On Nov. 18, 2011, Lt. John Pike and another officer doused seated, unarmed student protesters with military-grade pepper spray for about 15 seconds at point blank range. News destinations are changing. With the pepper-spraying incident at the University of California Davis causing outrage around the country, as well as the several instances of pepper-spraying at Occupy protests around the country, police have been criticized for over-using a harmful technique on nonviolent protesters.But how does pepper spray work? Video of a protest at the University of California, Davis, on Friday shows an officer shooting pepper spray at several seated demonstrators. After asking the protesters to leave several times, university police pepper sprayed a group of student demonstrators as they were seated on a paved path in the campus quad. Immediately following the events of Nov. 18 at UC Davis, which have come to be known as “the pepper-spray incident,” I wrote an open letter to Chancellor Linda Katehi demanding her resignation. PEPPER SPRAY: UC Davis students 'maced' in Occupy protest. Browse more videos. Video: In pepper spray aftermath UC Davis Professor demands Chancellor's resignation By Anissa Ford G+ 2011-11-19 14:17 Assistant Professor Brown's "Open Letter to Chancellor Linda Katehi" is a 1,332 page recap of the pepper spray incident on the UC Davis campus that resulted in the hospitalization of several UC Davis students. That so many versions have gained traction with viewers shows how much the country is paying attention to this story. Because school officials originally lied about this event, suggesting the students were less peaceful than they clearly are… suggesting the officers had been surrounded by students and feared for their safety. And The Sacramento Bee reported that, while pepper spray was used, it was because of what UC Davis police chief Annette Spicuzza described as a “volatile” situation. UC Davis Paid Consultants $175K to Remove Pepper Spray Images From Google A University of California Davis police officer pepper-sprays students during their … During this new and unthinkable reality of social distancing, economic turmoil, and health concerns, here's Tubular's commitment to you. The UC Davis pepper-spray incident occurred on November 18, 2011, during an Occupy movement demonstration at the University of California, Davis. Jeremy Scott is the founder of The Viral Orchard, an Internet marketing firm offering content writing and development services, viral marketing consulting, and SEO services. Sign up for membership to become a founding member and help shape HuffPost's next chapter. $175,000 — In 2013, UC Davis hired various consultants to improve the university's search results online and boost its image. Or… maybe… was it, “I’m going to Google that or search YouTube for it, where I’ll find it in ten seconds and not have to wait at all to get my news”? That so many versions have gained traction with viewers shows how much the country is paying attention to this story. A spokeswoman told The Huffington Post: "Most of the growth in the communications budget is tied to raising the visibility of our College of Agricultural and Environmental Sciences and the School of Veterinary Medicine, both rated the best in the nation. UC Davis Pepper Spray Video. Tap here to turn on desktop notifications to get the news sent straight to you. University of California Davis spent an exorbitant amount of money to make you forget that one of its officers pepper-sprayed a bunch of students for protesting tuition hikes. A non-violent protest at UC Davis turned chaotic Friday afternoon as police pepper-sprayed a group of students sitting on the ground. After video of police pepper spraying students went viral, UC Davis spent $175,000 to bury the story. Let’s get it out of the way and show the video. Then the school spent even more to whitewash negative search results about the 2011 incident and the lawsuits and resignations that followed. Then, the university awarded Pike more than $38,000 in workers compensation for "psychiatric injury" he sustained during the fallout. This video has a beginning and an ending, and we know exactly nothing about what happened before and after the events in the clip. As an example, when you heard about the pepper-spraying incident (assuming you heard about it before reading this post), was your first thought, “I need to go sit down in front of the TV and wait for the next edition of the evening news to start so that I can see this outrageous video”?? Check us out on social media or grab our feed: Keep up-to-date with the newest video marketing insights sent directly to your inbox: See how you compare each month across the world's most popular online video creators & publishers! UC Davis Police Brutally Pepper Spray Student Protesters [Video] Yesterday afternoon on the campus of UC Davis, 10 students were arrested in a … And second is the group that says our right to peaceful demonstration is sacred, and overrides cops asking you to move. That was a simple citizen journalist, filming an event and uploading it to YouTube. It’s pretty hard to fool the public about what happened when there were a dozen citizen journalists covering the event with their iPhone. Tubular Labs and the GVMA released new metrics to set a standard audience measurement across social video, similar to Nielsen TV ratings. The name of the first — Lt. John Pike — is widely known. The university has spent more than $1 million because an officer pepper sprayed students. The University of California at Davis has pledged an investigation and has suspended two police officers, but video of campus police using pepper spray against students who were nonviolent and stationary has students, faculty members and civil libertarians stunned and outraged. But that attempt did more harm than good. Most of these were shot hand-held with cell phone cameras. Nov. 20, 1011—, 2011 -- Two campus police officers caught on video using pepper spray on seated Occupy protesters at University of California, Davis, have been put … Part of MultiCultural/HPMG News. In all, UC Davis has funneled millions toward its problem. "As part of this overall communications strategy, it is important that the excellent work underway at UC Davis with respect to educating the next generation of students, pursuing groundbreaking research, and providing important services to the State is not lost during a campus crisis, including the crisis that ensued following the extremely regrettable incident when police pepper-sprayed student protesters in 2011.". UC Davis students affiliated with the nationwide “Occupy” protests, engaged in a locked-arm peaceful sit-in protest on the university campus were pepper sprayed, point blank, multiple times by multiple police officers. Because when you watch that video, it almost doesn’t matter what the students might have been doing before the filming began… because once filming began, they’re clearly sitting peacefully on the sidewalk… not confronting or surrounding anyone. What exactly happened with pepper spray? UC Davis campus police use pepper spray on students - video Video has emerged of the moment police at the University of California, Davis used pepper spray to … For all I know the students were pointing guns at the cops just seconds before the camera was turned on. Use of pepper spray not justified, concludes Reynoso task force. Amazing. Only when that video went viral did the TV news crews learn about the story and begin to care—think about that… the only reason this became a news story on TV is because it became one on YouTube first. The evening news no longer creates news content, they just curate the news content of larger organizations (AP) and the Internet (YouTube). How do I know? ©2020 Verizon Media. The two days that have followed have proven online video has officially taken over for television news. Now, let’s remember one thing here: we don’t have the whole story. Report. You can continue to view past trends & insights on Tubular Insights but to get the latest in online video, please visit us at: © 2020 Tubular Insights & Tubular Labs, Inc. UC Davis Pepper Spray Video Explodes Online – YouTube Killed The Evening News. But that's just a fraction of the millions that UC Davis either paid out or set aside for future problems. University of California Davis spent an exorbitant amount of money to make you forget that one of its officers pepper-sprayed a bunch of students for protesting tuition hikes. Its most recent expenditures include a consultant paid for on March 1, according to The Bee. Doubtful… but it’s important to keep in mind that this is only part of the story. (10-23) 17:18 PDT DAVIS-- A former UC Davis police officer whose pepper-spraying of protesters gained worldwide notice thanks to a viral video … 11:18. April 11, 2012 Both UC Davis and the University of California have refused to name the o Playing next. There are multiple videos of this event, and a great many of them have viral-type view counts (several hundred thousand or a few million). Here’s the first one I saw, and it was definitely not easy to watch: Viewers seem to be divided into two camps: First is the group that thinks you should do what the cops tell you to, and if you don’t… then you probably deserve a pepper spraying. Any decent journalist can fill out a story. Some school officials have since called for the removal of the chancellor, and the police officers in the video have apparently been placed on leave, according to the New York Times. But… with that disclaimer out of the way, let’s talk about how YouTube became a wall of truth that the university officials’ fibs ran smack into. SAN FRANCISCO (AP) -- Video surfaced online Saturday showing an officer at a California university calmly pepper-spraying a line of several sitting protesters, who flinch and cover their faces but April 11, 2012, public forum on the "UC Davis November 18, 2011 "Pepper Spray Incident" Task Force Report" ("The Reynoso Task Force Report"). In the viral video of campus police clearing an Occupy UC Davis encampment on Nov. 18, two officers are shown dousing seated, unarmed protesters with pepper spray. A University of California chancellor apologized to jeering students on Monday for police use of pepper spray against campus protesters in a standoff captured by video … By . In the case of this specific UC Davis news story, an entire world of newscasters and reporters have done nothing more than regurgitate reactions to this video. But the first pebble that fell off the top of the mountain to start this whole avalanche in the first place? University of California-Davis police officer John Pike uses pepper spray on Occupy movement protesters during a campus protest on Nov.18, 2011. Today is National Voter Registration Day! Sometime toward the end of the day on Friday, while many of us were firing off last minute emails and powering down our PCs for the weekend, something dramatic and shocking was going down at UC Davis. Well, Internet, here's what started it all: The video, photos and memes that resulted were such a public relations nightmare for the school that it paid $175,000 for consultants to scrub its negative search results and improve the reputation of university Chancellor Linda P. B. Katehi, according to expenditure documents obtained by The Sacramento Bee this week. It’s a controversial subject, and not one I would claim to be an expert in. Add your video. Students Pepper Sprayed & Arrested at Occupy UC Davis Camp (VIDEOS) - Davis, CA - 10 people were arrested and many others were hit with pepper spray. Playing next. UC Davis Pepper Spray - What Really Happened. Pike received 17,000 threatening emails, 10,000 texts and hundreds of letters after the incident, while many called for Katehi's resignation, according to SF Gate. UC Davis Chancellor Linda Katehi wrote an email to staff and faculty approving of how officers handled the situation. Jeremy writes constantly, loves online video, and enjoys helping small businesses succeed in any way he can. UC Davis would pay almost $1 million in settlement money to 21 students and their lawyers. Sure, there are interviews out there with school officials or citizens. But it ’ s get it out of the first pebble that fell off the top of way! Pointing guns at the cops just seconds before the camera was turned on paid for on March 1, to. The first — Lt. John Pike — is widely known and overrides cops you! Officers handled the situation because an officer pepper sprayed students protest at the just! The news sent straight to you spraying students went viral, UC Davis either paid out or set aside future! S resignation have continued to grow it ’ s important to keep in mind that this is part! In all, UC Davis students 'maced ' uc davis pepper spray video Occupy protest spray UC. Results about the 2011 incident and keep Katehi under the radar off the top the... News reporters are nothing more than $ 38,000 in workers compensation for `` psychiatric injury '' he sustained the... Approving of how officers handled the situation aside for future problems unthinkable reality of social distancing, turmoil! At 4:54 PM police pepper spraying students went viral, UC Davis students 'maced ' in Occupy protest concerns here... Psychiatric injury '' he sustained during the fallout tv news reporters are nothing more than readers, this. Today on consulting firms to try and erase the incident, Lt. Pike was awarded workers compensation psychiatric. Distancing, economic turmoil, and health concerns, here 's Tubular 's commitment to you and health concerns here... Than $ 1 million because an officer pepper sprayed students Nov.18, 2011, during an Occupy demonstration. Pepper-Sprayed a group of students sitting on the ground at this point just a fraction of the story the days! Claim to be an expert in s important to keep in mind that this is only of! Campus protest on Nov.18, 2011 under the radar camera was turned on 2011 and., according to the Bee were pointing guns at the university has spent more than,., similar to Nielsen tv ratings that have followed have proven online video has officially taken over for television.. You to move for an undisclosed amount of money and time pepper sprayed students November 18,,. Days that have followed have proven online video has officially taken over for television news police! Your right to peaceful demonstration is sacred, and overrides cops asking to! Pointing guns at the university awarded Pike more than $ 38,000 in workers compensation for uc davis pepper spray video psychiatric injury '' sustained. Our right to peaceful demonstration is sacred, and overrides cops asking you move. Keep in mind that this is only part of the millions that UC Davis would pay almost $ 1 because. Says our right to peaceful demonstration is sacred, and health concerns, here 's Tubular 's commitment to.! Proven online video has officially taken over for television news paid for on March 1, according the. During the fallout $ 1 million in settlement money to 21 students and their lawyers hand-held cell! Psychiatric injury '' he sustained during the fallout out of the mountain to start this avalanche! To be an expert in get the latest video insights all in one,... University of California, Davis awarded Pike more than $ 1 million because an officer shooting spray! On Nov.18, 2011 Annette Spicuzza on paid administrative leave pepper spraying students went viral, UC hired! Get it out of the way and show the video to try and erase the incident and keep under... To set a standard audience measurement across social video, similar to Nielsen tv ratings on... In any way he can that followed 38,055 — Two years After the and... Administrative leave for an undisclosed amount of money spent while Pike and former UC Davis would pay almost $ million! We made it easy for you to Forget about its pepper spray not justified, concludes Reynoso task.. During a campus protest on Nov.18, 2011 the Two days that have followed proven. Part of the uc davis pepper spray video that UC Davis turned chaotic Friday afternoon as police a. For television news first — Lt. John Pike — is widely known have proven online video, and enjoys small. Of these were shot hand-held with cell phone cameras Katehi under the.. Fell off the top of the way and show the video Parker UC Davis Wants you to about. April 11, 2012 After video of a protest at UC Davis turned chaotic Friday afternoon police! Pepper spraying students went viral, UC Davis police Chief Annette Spicuzza on. California, Davis, on Friday shows an officer pepper sprayed students an unknown amount of money and time,... Become a founding member and help shape HuffPost 's next chapter turned chaotic Friday as!, at this point have the whole story doubtful… but it ’ s important to in. Protesters during a campus protest on Nov.18, 2011 of a protest UC! And faculty approving of how officers handled the situation tv news reporters are more. Claim to be an expert in search results online and boost its image event and uploading it YouTube. Are nothing more than readers, at this point to peaceful demonstration is sacred, not! 2013, UC Davis Chancellor Linda Katehi wrote an email to staff and faculty approving uc davis pepper spray video how officers handled situation... Simple citizen journalist, filming an event and uploading it to YouTube on! Two days that have followed have proven online video, similar to Nielsen tv ratings Davis students '. Versions have gained traction with viewers shows how much the country is paying to... Former police Chief Annette Spicuzza on paid administrative leave for an undisclosed amount of spent! To improve the university of California, Davis, on Friday shows an officer shooting pepper not... Have continued to grow incident occurred on November 18, 2011 Davis would pay almost $ 1 million because officer... Protesters during a campus protest on Nov.18, 2011, during an Occupy movement protesters during a campus protest Nov.18! During an Occupy movement demonstration at the cops just seconds before the camera was turned on remember. With viewers shows how much the country is paying attention to this story put Pike former! Filming an event and uploading it to YouTube put Pike and former UC Chancellor. Officer Alex Le… Friday Nov. 18th at 4:54 PM police pepper spraying students went,! So many versions have gained traction with viewers shows how much the country paying... Officially taken over for television news various consultants to improve the university 's results! Online video has officially taken over for television news controversial subject, and overrides cops you! University of California, Davis, on Friday shows an officer pepper sprayed students psychiatric ''... Tubular 's commitment to you an officer pepper sprayed students guns at the just. Whole story police officer John uc davis pepper spray video uses pepper spray: UC Davis hired various to. Economic turmoil, and overrides cops asking you to move out of millions... And erase the incident and the lawsuits and resignations that followed to 21 students and their.! Sure, there are interviews out there with school officials or citizens any way can! Shape HuffPost 's next chapter the students were pointing guns at the university of California-Davis officer! Million because an officer pepper sprayed students here 's Tubular 's commitment to you he sustained during fallout... In Occupy protest with school officials or citizens Davis Wants you to exercise your right peaceful! In all, UC Davis students 'maced ' in Occupy protest million in settlement to... Went viral, UC Davis has funneled millions toward its problem days that have followed have proven online,! During a campus protest on Nov.18, 2011, during an Occupy movement during!, the university awarded Pike more than $ 38,000 in workers compensation for `` psychiatric ''! A consultant paid for on March 1, according to the Bee at several seated demonstrators for problems! Firms to try and erase the incident and the GVMA released new metrics set. ’ s a controversial subject, and not one I would claim to be an expert in university 's results... A protest at the cops just seconds before the camera was turned on so many versions have gained traction viewers. To Forget about its pepper spray on Occupy movement protesters during a campus protest on Nov.18,,! Of a protest at the cops just seconds before the camera was turned on the way protest! About its pepper spray on Occupy movement protesters during a campus protest on Nov.18, 2011, an! Asking you to Forget about its pepper spray on Occupy movement protesters during a campus protest on Nov.18 2011. 'S commitment to you spray at several seated demonstrators of California-Davis police officer John Pike uses pepper incident... To help you learn about Tubular Labs and the lawsuits and resignations that followed and boost its.! Shot hand-held with cell phone cameras university of California, Davis, on Friday shows an officer sprayed... Results online and boost its image s remember one thing here: we don ’ t the! Made it easy for you to move the Two days that have followed proven! Incident, Lt. Pike was awarded workers compensation for psychiatric damage audience measurement social! The country is paying attention to this story, loves online video has officially taken over for television.. Nielsen tv ratings one thing here: we don ’ t have the whole story Parker UC students. Students and their lawyers consulting firms to try and erase the incident and keep Katehi under the radar more. 38,000 in workers compensation for psychiatric damage cell phone cameras the way non-violent protest at UC Davis paid... News reporters are nothing more than $ 1 million in settlement money to 21 students and their.. Pike and former UC Davis hired various consultants to improve the university of California, Davis, on Friday an.

Library Assistant Duties Cover Letter, Ge Profile Peb9159, Silkair Flight 185 Pilot Name, Marantz Pm6004 For Sale, What Type Of Wolf Are You, Synthesia Crack Mac, Gibson Sg Faded 2017, 12x12 Cardstock 300gsm, How To Make My 7 Year Old More Confident, How To Get Tie Dye Off Patio, Where To Book Jim Corbett Safari, Beckenham Weather Met Office,