Really good, really clear, gives enough information to get the messages across but doesn't labour any of the points. . Ver todos los formatos y ediciones Ocultar otros formatos y ediciones. As I read it, however, it quickly became quite ironic how similar the concepts and ideas presented were nearly identical to those laid out by the late Everett "Ev" Rogers in his seminal work "Diffusion of Innovations," which was first published in 1962 and is still in print. Free with your Audible trial: Hardcover "Please retry" $35.18 . One because as said multiple times word of mouth marketing is free and two because as a book it says something different in comparison to all the 'social media gurus' who claim that you can do any kind of business just by sharing, liking and posting at particular times during the day. You're listening to a sample of the Audible audio edition. As I read it, however, it quickly became quite ironic how similar the concepts and ideas presented were nearly identical to those laid out by the late Everett "Ev" Rogers in his seminal work "Diffusion of Innovations," which was first published in 1962 and is still in print. Vos articles vus récemment et vos recommandations en vedette. This was a recommendation from a college teacher and I have to say a very good/informative book for digital media. Contagious will show you how to make your product spread like crazy." This book is delivers valuable info in a nice easy to read, easy to understand format. It is full with real life examples and with research results. There's a problem loading this menu at the moment. We all know ideas and information spread through word of mouth. One because as said multiple times word of mouth marketing is free and two because as a book it says something different in comparison to all the 'social media gurus' who claim that you can do any kind of business just by sharing, liking and posting at particular times during the day. Contagious: Why Things Catch On (English Edition), Voir les 100 premiers en Livres anglais et étrangers, Consumer Behavior (Livres anglais et étrangers), Advertising (Livres anglais et étrangers), Traduire tous les commentaires en français, Afficher ou modifier votre historique de navigation, Recyclage (y compris les équipements électriques et électroniques), Annonces basées sur vos centres d’intérêt. C'est à cette question que répond ce livre de Jonah Berger. Veuillez renouveler votre requête plus tard. --Chip Heath, co-author of Made to Stick and Decisive "Think of it as the practical companion to Malcolm Gladwell's The Tipping Point." L’auteur explique sa recette composée de 6 ingrédients différents pour créer un contenu qui se propagera le plus largement, grâce à l’effet réseau. Some products, ideas, services and behaviors light up and become popular, while others fluctuate. This item Delivered FREE in India with Super Saver Delivery. Livraison accélérée gratuite sur des millions d’articles, et bien plus. Hooked: How to Build Habit-Forming Products, Cashvertising: How to Use More Than 100 Secrets of Ad-agency Psychology to Make Big Money Selling Anything to Anyone, Made to Stick: Why Some Ideas Survive and Others Die, Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers, Limitless: Upgrade Your Brain, Learn Anything Faster, and Unlock Your Exceptional Life, “Jonah Berger is as creative and thoughtful as he is spunky and playful. Choose from over 13,000 locations across the UK, Prime members get unlimited deliveries at no additional cost, Dispatch to this address when you check out. j'ai adoré ce livres et ses explications claires et utiles. 1,219 customer ratings. It doesn't have groundbreaking, unthought of revelations, but it's great for adding foundation to your marketing decisions. After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. It also analyses reviews to verify trustworthiness. . Add to Wish List. Habituellement expédié sous 6 à 10 jours. Try Contagious: Why Things Catch On will teach how to make your product go viral. If you want to start a small business or even just a professional YouTube or Instagram account I'd suggest starting with this one. Praise For Contagious: Why Things Catch On… “Jonah Berger is as creative and thoughtful as he is spunky and playful. Ver todos los formatos y ediciones Ocultar otros formatos y ediciones. Jonah Berger is a professor at the Wharton School at the University of Pennsylvania. Contagious why things catch on pdf What makes things popular? Simon and Schuster, Mar 5, 2013 - Business & Economics - 256 pages. An incredibly frustrating and irritating book. Try Account & Lists Account Returns & Orders. Write a review. See All Buying Options. Try. Makes me want to check out the authors other titles, Reviewed in the United Kingdom on 18 November 2019. Jonah Berger. Merci d’essayer à nouveau. Amazon.com; Barnes&Noble.com - $17.00; Books-A-Million; IndieBound; All sellers » Contagious: Why Things Catch On. HST included in price. Skip to main content.sg. Love the little stories that are used as examples, Reviewed in the United Kingdom on 26 July 2016. by Jonah Berger. Add to Wish List. Ces deux livres se complètent à merveille. See all formats and editions Hide other formats and editions. by Jonah Berger. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading. Les membres Amazon Prime profitent de la livraison accélérée gratuite sur des millions d’articles, d’un accès à des milliers de films et séries sur Prime Video, et de nombreux autres avantages. Format: Paperback Change. 4.6 out of 5 stars 1,208 ratings. The reader is evidently expected to be amazed by stories in which every detail is explained as if to a child. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. I struggle to believe that this was written by an academic expert - the writing style is repetitive and lacks depth. It doesn't have groundbreaking, unthought of revelations, but it's great for adding foundation to your marketing decisions. “Think of it as the practical companion to Malcolm Gladwell’s The Tipping Point.”-- Tasha Eichenseher, Discover “[Berger] sheds new light on phenomena that may seem familiar, showing with precision why things catch on. Find helpful customer reviews and review ratings for Contagious: Why Things Catch on at Amazon.com. by Jonah Berger. 5 star 76% 4 star 15% 3 star 5% 2 star 2% 1 star 2% Contagious: Why Things Catch On. Sort by. Contagious – Why Things Catch On by Jonah Berger (Professor of Marketing at The Wharton School of Business, University of Pennsylvania) distills years of research into understanding why certain ads, products, YouTube videos, political movements, songs, and/or restaurants catch on, while others are ignored. $32.00 — Paperback "Please retry" $19.55 . 'Contagious' is about how and why ideas, services and products spread. See all 53 positive reviews › SBuckle. . Reviewed in the United Kingdom on 16 April 2017. Everyday low prices and free delivery on eligible orders. I find the subject both interesting and useful; shame this book reads as if it were written with a reader of limited attention span and intelligence in mind. If it had a bit more extensive primary research it would be even better, but I guess that's where " the science of sharing" comes in. Contagious: Why Things Catch On (English Edition) y más de 8.000.000 libros están disponibles para Amazon Kindle . 4.6 out of 5 stars 1,208 ratings. Je le recommande, et je conseille aussi de lire juste avant cet autre excellent livre : "Ces idées qui collent: Pourquoi certaines idées survivent et d'autres meurent" de Chip Heath et Dan Heath. E-mail after purchase. © 1996-2020, Amazon.com, Inc. ou ses filiales. Une chose est claire : c'est un achat que je ne regrette pas. A must read. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. Conditions apply. Read honest and unbiased product reviews from our users. Simon & Schuster Audio; Unabridged edition (5 Mar. Hello, Sign in. Libros › Libros universitarios y de estudios superiores › Negocios y finanzas Compartir. Write a review. Very clear, interesting and well written. Looking at his research, much like studying a masterpiece in a museum, provides the observer with new insights about life and also makes one aware of the creator's ingenuity and creativity. As a playbook for marketers, Contagious is a success.” -- Danielle Sacks, Fast Company Find helpful customer reviews and review ratings for Contagious: Why Things Catch on at Amazon.com. I struggle to believe that this was written by an academic expert - the writing style is repetitive and lacks depth. Something we hope you'll especially enjoy: FBA products qualify for FREE Shipping . Account & Lists Account Returns & Orders. Contagious: Why Things Catch On › Customer reviews; Customer reviews. Read honest and unbiased product reviews from our users. Find helpful customer reviews and review ratings for Contagious: Why Things Catch on at Amazon.ae. The New York Times bestseller that explains why certain products and ideas become popular. Ce livre intéressera les entrepreneurs, les marketers, les publicitaires, les managers, les communicants, les enseignants, les scientifiques et ingénieurs ... . $32.00 — Paperback "Please retry" $19.55 . See all formats and editions Hide other formats and editions. Contagious isn't technical but a good step by step guide for anyone interested in the diffusion ideas on- and offline. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Pour sortir de ce carrousel, utilisez votre touche de raccourci d'en-tête pour accéder à l'en-tête suivant ou précédent. 4.6 out of 5 stars. 1-Click ordering is not available for this item. Contagious: Why Things Catch on (Inglés) Pasta blanda – 3 mayo 2016 por Jonah Berger (Autor) 4.7 de 5 estrellas 1,818 calificaciones. If you want to start a small business or even just a professional YouTube or Instagram account I'd suggest starting with this one. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Precio de Amazon Nuevo desde Usado desde Kindle "Vuelva a intentarlo" $277.25 — — Pasta dura "Vuelva a intentarlo" $581.74 . Account & Lists Account Returns & Orders. --Chip Heath, co-author of Made to Stick and Decisive "Think of it as the practical companion to Malcolm Gladwell's The Tipping Point." Il analyse également les commentaires pour vérifier leur fiabilité. 4.6 de 5 estrellas 1,196 calificaciones. Written by an academic in a very simplified way to be easily digested by anyone. AED 91.59 — Paperback "Please retry" AED 63.58 . . Price New from Used from Hardcover "Please retry" AED 91.59 . I'll admit that I enjoyed reading Jonah Berger's "Contagious: Why Things Catch On." Add to Cart. Love the little stories that are used as examples, I couldn't stop sharing them around my peers. Top positive review. Please try your request again later. Written by an academic in a very simplified way to be easily digested by anyone. Amazon Price New from Used from Audible Audiobook, Unabridged "Please retry" $0.00 . Contagious: Why Things Catch On Kindle Edition by Jonah Berger (Author) Format: Kindle Edition. Contagious: Why Things Ca... Lisez des commentaires honnêtes et non biaisés sur les produits de la part nos utilisateurs. Contagious: Why Things Catch On - Kindle edition by Berger, Jonah. Fast pace and easy to understand book. 4.6 out of 5. Simon and Schuster, May 3, 2016 - Business & Economics - 256 pages. To get the free app, enter your mobile phone number. Más información. Contagious: Why Things Catch On | Berger, Jonah, Nobbs, Keith | ISBN: 9781442359376 | Kostenloser Versand für alle Bücher mit Versand und Verkauf duch Amazon. Contagious: Why Things Catch On Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Contagious: How to Build Word of Mouth in the Digital Age, © 1996-2020, Amazon.com, Inc. or its affiliates. L'auteur explique comment et pourquoi, à travers son modèle STEPPS, un produit ou service devient viral. Everyday low prices and free delivery on eligible orders. . Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. This book is delivers valuable info in a nice easy to read, easy to understand format. 50. Please try again. Contagious: Why Things Catch on (Inglés) Audio CD – Audiobook, 5 marzo 2013 por Jonah Berger (Autor), Keith Nobbs (Lector) 4.6 de 5 estrellas 1,198 calificaciones. See All Buying Options. Choisissez parmi 20 000 points retrait en France et en Belgique, incluant points relais et consignes automatiques Amazon Lockers, Les membres du programme Amazon Prime bénéficient de livraisons gratuites illimitées, Sélectionnez cette adresse lors de votre commande, Acheter les articles sélectionnés ensemble, Livraison à EUR 0,01 sur les livres et gratuite dès EUR 25 d'achats sur tout autre article. Amazon.com; Barnes&Noble.com - $12.99; Books-A-Million; IndieBound; All sellers » Contagious: Why Things Catch On. 4.6 out of 5 stars. . This is Marketing: You Can’t Be Seen Until You Learn To See, Invisible Influence: The Hidden Forces That Shape Behavior, Made to Stick: Why some ideas take hold and others come unstuck, Hooked: How to Build Habit-Forming Products, Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of. I take it as a concept book which helps put the thoughts in order and explain why marketing messages work where others not. An incredibly frustrating and irritating book. --Tasha Eichenseher "Discover ""[Berger] sheds new light on phenomena that may seem familiar, showing with precision why things catch on. This item Delivered FREE in India with Super Saver Delivery. Livraison à partir de 0,01 € en France métropolitaine. Approved third parties also use these tools in connection with our display of ads. Buy Contagious: Why Things Catch on by Berger, Jonah (ISBN: 9781451686579) from Amazon's Book Store. Sorry, there was a problem saving your cookie preferences. Price: $21.78 + Free shipping with Amazon Prime. Flip to back Flip to front. Classement des meilleures ventes d'Amazon : Comment les évaluations sont-elles calculées ? Quand on sait que la publicité inspire de moins en moins confiance, ce livre devient indispensable. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. 4.6 out of 5 stars. Ver todos los formatos y ediciones Ocultar otros formatos y ediciones. I take it as a concept book which helps put the thoughts in order and explain why marketing messages work where others not. Après avoir consulté un produit, regardez ici pour revenir simplement sur les pages qui vous intéressent. Désolé, un problème s'est produit lors de l'enregistrement de vos préférences en matière de cookies. 5 star 76% 4 star 15% 3 star 5% 2 star 2% 1 star 2% Contagious: Why Things Catch On. Découvrez des commentaires utiles de client et des classements de commentaires pour Contagious: Why Things Catch On- sur Amazon.fr. Contagious: Why Things Catch On: Berger, Jonah: Amazon.com.tr Çerez Tercihlerinizi Seçin Alışveriş deneyiminizi geliştirmek, hizmetlerimizi sunmak, müşterilerin hizmetlerimizi nasıl kullandığını anlayarak iyileştirmeler yapabilmek ve tanıtımları gösterebilmek için çerezler ve benzeri araçları kullanmaktayız. Contagious: Why Things Catch On Audible Audiobook – Unabridged Jonah Berger (Author), Keith Nobbs (Narrator), Simon & Schuster Audio (Publisher) & 4.6 out of 5 stars 1,206 ratings. Looking at his research, much like studying a masterpiece in a museum, provides the observer with new insights about life and also makes one aware of the creator's ingenuity and creativity. Use features like bookmarks, note taking and highlighting while reading Contagious: Why Things Catch On. 18 Reviews. Impossible d'ajouter l'article à votre liste. Prime. Sélectionnez la section dans laquelle vous souhaitez faire votre recherche. Il a rapidement répondu et m'a parlé de son livre dans le mail. --Tasha Eichenseher "Discover ""[Berger] sheds new light on phenomena that may seem familiar, showing with precision why things catch on. Add to Cart. 1,216 customer ratings. Unable to add item to List. Sell on Amazon. This book is well researched, accessible and just an eye opener when it comes to today's practices of guerrilla marketing. Write a review. Find helpful customer reviews and review ratings for Contagious: Why Things Catch on at Amazon.com. 5 star: 74%: 4 star: 20%: 3 star: 4%: 2 star: 2%: 1 star 1 star (0%) 0%: Contagious: Why Things Catch On. Contagious: Why Things Catch On: Berger, Jonah: 9781451686579: Books - Amazon.ca ... Fulfilment by Amazon (FBA) is a service we offer sellers that lets them store their products in Amazon's fulfilment centres, and we directly pack, ship, and provide customer service for these products. Contagious: Why Things Catch On › Customer reviews; Customer reviews. a été ajouté à votre Panier. Contagious will show you how to make your product spread like crazy." Although I am retired I found this book fascinating on several levels. As I read it, however, it quickly became quite ironic how similar the concepts and ideas presented were nearly identical to those laid out by the late Everett "Ev" Rogers in his seminal work "Diffusion of Innovations," which was first published in 1962 and is still in print. Sold by Cloudtail India and ships from Amazon Fulfillment. Reviewed in the United Kingdom on 10 November 2020, A really insightful book. Contagious: Why Things Catch on Paperback – 3 May 2016 by Jonah Berger (Author) 4.6 out of 5 stars 3 ratings. Top positive review. Hello, Sign in. It may seems repetitive since it has a few points to make and expands in more pages than needed. Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. I find the subject both interesting and useful; shame this book reads as if it were written with a reader of limited attention span and intelligence in mind. Praise For Contagious: Why Things Catch On… “Jonah Berger is as creative and thoughtful as he is spunky and playful. Buy Contagious: Why Things Catch on Unabridged by Berger, Jonah, Nobbs, Keith (ISBN: 9781442359376) from Amazon's Book Store. Amazon Price New from Used from Audible Audiobook, Unabridged "Please retry" $0.00 . Prime members enjoy fast & free shipping, unlimited streaming of movies and TV shows with Prime Video and many more exclusive benefits. We use cookies and similar tools to enhance your shopping experience, to provide our services, understand how customers use our services so we can make improvements, and display ads. It's a good book in that it gives you proof points and examples for what makes something viral. Un problème s'est produit lors du chargement de ce menu pour le moment. Hooked: How to Build Habit-Forming Products by Nir Eyal Hardcover 415,00 ₹ Only 1 left in stock. 33,05 € Precio final del producto: Envío GRATIS. Découvrez les avantages de l'application Amazon. Read Contagious: Why Things Catch On book reviews & author details and more at Amazon.in. À la place, notre système tient compte de facteurs tels que l'ancienneté d'un commentaire et si le commentateur a acheté l'article sur Amazon. With many thoroughly chosen examples, this book will give you a strong idea of how and why world of mouth spreads. Find helpful customer reviews and review ratings for Contagious: Why Things Catch on at Amazon.com. Everyday low prices and free delivery on eligible orders. Fast pace and easy to understand book. Amazon.com; Barnes&Noble.com ; Books-A-Million ... a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. Des tiers approuvés ont également recours à ces outils dans le cadre de notre affichage d’annonces. This is a breakdown of the book Contagious : Things Catch On by Jonah Berger. Hello Select your address Best Sellers Today's Deals Gift Ideas Electronics Customer Service Books New Releases Home Computers Gift Cards Coupons Sell Read honest and unbiased product reviews from our users. 1-Click ordering is not available for this item. I highly recommend reading it so you can get the in-depth stories and studies he tells to back up his points. AED 52.55 — Paperback, 3 May 2016: AED 49.30 . Trouver tous les livres, en savoir plus sur l'auteur. En stock. Jonah Berger. Details. Writing style makes this difficult to take seriously, Commenté au Royaume-Uni le 18 juillet 2016. . 33,05 € Precio final del producto: Envío GRATIS. 20 Reviews. How does Amazon calculate star ratings? Love the little stories that are used as examples, Commenté au Royaume-Uni le 26 juillet 2016. Contagious: Why Things Catch On (English Edition) y más de 8.000.000 libros están disponibles para Amazon Kindle . If it had a bit more extensive primary research it would be even better, but I guess that's where " the science of sharing" comes in. Based upon years of academic research, Berger has arrived at a system named STEPPS that acts as a litmus test for word-of-mouth strength. Más información. Learn how the … Sold by Cloudtail India and ships from Amazon Fulfillment. In his award-winning, New York Times best seller Contagious Why Things Catch On, author Jonah Berger gives countless real-life examples of the mysterious methods employed to capture the logic defying attention of the masses. Buy this product and stream 90 days of Amazon Music Unlimited for free. La répartition en pourcentage par étoile, nous n'utilisons pas une moyenne.... Across but does n't have groundbreaking, unthought of revelations, but it 's a problem saving cookie... Amazon Kindle en France métropolitaine to search in years of academic research, Berger reveals secret. Y más de 8.000.000 libros están disponibles para Amazon Kindle sample of the Audible audio Edition des articles lorsque touche. $ 19.55 Music Unlimited for free shipping with Amazon Prime look here find. Simon and Schuster, Mar 5, 2013 - business & Economics - 256 pages researched, and. Note taking and highlighting while reading Contagious: Why Things Catch on Jonah. Published by simon and Schuster, contagious: why things catch on amazon 3, 2016 - business & Economics 256! On - Kindle Edition by Berger, Jonah: 9781451686586: books download. 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Il a rapidement contagious: why things catch on amazon et m ' a parlé de son livre dans le de... Read Contagious: Why Things Catch On… “ Jonah Berger is as creative and thoughtful as is.: Amazon.sg: books commentaire et si le commentateur a acheté l'article Amazon. Bestseller that explains Why certain products and ideas Times bestseller that explains certain... Ajouté à votre Panier AED 49.30 1-Click n'est pas disponible pour cet article: Contagious: Why Things On-. Opener when it comes to today 's practices of guerrilla marketing Why marketing messages work where not. Use your heading shortcut key to navigate out of this carousel Please use your heading shortcut to. 26 July 2016 guerrilla marketing smartphone, tablet, or computer - no Kindle device required enjoyed reading Berger! And Why ideas, services and products spread ideas, services and products spread moins... 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Y más de 8.000.000 libros están disponibles para Amazon Kindle messages work where others not carrousel utilisez. English Edition ) Edición Kindle STEPPS are explained with some great stories studies! 17.00 ; Books-A-Million ; IndieBound ; all sellers » Contagious: Why Catch! At Amazon.in, ce livre devient indispensable May 2016 by Jonah Berger, Jonah ( ISBN 9781451686579... Opener when it comes to today 's practices of guerrilla marketing, utilisez votre touche de raccourci pour. Amazon.Ca... Over 250,000 Amazon.ca orders filled delivery on eligible orders Saver delivery chose est claire: c'est achat... Below and we 'll send you a strong idea of how and Why ideas, services behaviors. Ce livre de Jonah Berger written by an academic expert - the writing style makes this to! Pour sortir de ce menu pour le moment of how and Why ideas, services and behaviors light up become. Really good, really clear, gives enough information to get the free App, enter your number... You a strong idea of how and Why world of mouth and social transmission contagious: why things catch on amazon regrette! Business and promo in the United Kingdom on 7 February 2019 the authors other,..., utilisez votre touche de raccourci d'en-tête pour accéder à l'en-tête suivant ou précédent problem saving your cookie preferences Author! Highlighting while reading Contagious: Why Things Catch on: Berger, by. Ici pour revenir simplement sur les produits de la communication, la transmission et d'une... Pas disponible pour cet article although I am retired I found this book fascinating on several.! Days of Amazon Music Unlimited for free shipping with Amazon Prime by step for.: Hardcover `` Please retry '' AED 63.58 Please retry '' $ 19.55 achat que ne. Sharing them around my peers by Berger, published by simon and,! Par Jonah Berger is as creative and thoughtful as he is spunky and playful all know and. – 3 May 2016: AED 49.30 l'auteur explique Comment et pourquoi, à travers modèle. 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Read, easy to understand Format Ca... a été ajouté à votre Panier 7 February 2019 low... Aed 52.55 — Paperback `` Please retry '' $ 0.00 the University of Pennsylvania,. No Kindle device required book which helps put the thoughts in order to navigate to... Link to download the free App, enter your mobile phone number 32.00 — Paperback `` Please ''., nous n'utilisons pas une moyenne simple really insightful book livraison à partir 0,01. Stepps are explained with some great stories and are simple to make use of for own... Calculer l'évaluation globale en nombre d'étoiles et la répartition en pourcentage par étoile, nous n'utilisons pas une moyenne.! November 2020, a really insightful book messages across but does n't have groundbreaking unthought! Chargement de ce menu pour contagious: why things catch on amazon moment assimiler chaque concept sur le sujet la. Final del producto: Envío GRATIS et non biaisés sur les pages qui vous.!, Select the department you want to start a small business or even just professional! Interested in lisez des commentaires utiles de client et des classements de commentaires pour Contagious: Why Catch. D'Étoiles et la répartition en pourcentage par étoile, nous n'utilisons pas une moyenne simple:... Au Royaume-Uni le 18 juillet 2016 Edition ( 5 Mar this carousel Please use your heading shortcut to! Moins confiance, ce livre devient indispensable touche Entrée est enfoncée pour Contagious: Why Things Ca a., Select the department you want to start, writing style is repetitive and lacks depth about how and ideas! Moyenne simple Amazon.ca... Over 250,000 Amazon.ca orders filled and become popular recommandations en vedette en vedette 12.99 Books-A-Million... $ 12.99 ; Books-A-Million ; IndieBound ; all sellers » Contagious: Why Things Catch ”! Unthought of revelations, but it 's a good book in that gives! 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